Assoc. Prof. Dr. Ahmet Demir has recently published a significant research paper in the Middle East Journal of Management, one of the region’s preeminent academic journals. The research delves into the primary factors influencing students’ willingness to pay tuition to private universities during the COVID-19 pandemic. As known, private institutions grappled with significant challenges during this period, facing difficulties in not only attracting new students but also collecting fees from existing ones. Given the profound challenges of the pandemic era, Dr. Demir’s paper offers invaluable insights and serves as a strategic guide for educational institutions navigating such unprecedented circumstances.
