Scientific Trip Bridges Academic Learning with Industry Practice
On December 29, 2025, a group of 20 IT and Business Administration students from Tishk International University visited AD Media Company as part of a scientific trip aimed at enhancing students’ practical exposure to real workplace environments.
During the visit, students were introduced to the company’s workplace culture and daily operations, gaining first-hand insight into professional practices and industry expectations. They also engaged in an enriching discussion on marketing and digital strategies with the company’s Marketing Manager, focusing on digital campaign planning, branding, audience targeting, and effective use of modern marketing tools in real business contexts.
The trip helped bridge academic learning with practical application and provided students with a valuable opportunity to connect classroom concepts with real-world challenges in the media and marketing sector.
Sincere appreciation is extended to AD Media Company for their warm welcome and for supporting practical, real-world learning opportunities for TIU students.
Keywords: Scientific Trip, Industry Visit, Digital Marketing, Experiential Learning, IT Students, Business Administration, AD Media Company
