Title:
Drug Color and Its Role in Medication Effectiveness: Integrating Pharmaceutical and Industrial Perspectives

 

Session Focus Areas
This presentation explores the psychological impact of drug color and its influence on patient perception, compliance, and therapeutic effectiveness from both pharmaceutical and industrial perspectives.

  • Understand the principles of color psychology in pharmaceuticals.
  • Recognize how drug color affects patient adherence and drug marketing.
  • Explore the industrial design considerations in pharmaceutical coloration.

Date:
2th Nov. 2025

Rough Agenda and presenters:

10:00 – 10:10 Opening Introduction
10:10 – 10:40 Presentation by Dr. Dunya Mohammed Arif
10:40 – 11:15 Presentation by Dr. Asad Ali

Location:
TIU – Conference Hall