In continuation of its scientific activities, the Faculty of Pharmacy at Tishk International University organized a national workshop on Sunday November 2- 2025 entitled
“Drug Color and Its Role in Medication Effectiveness: Integrating Pharmaceutical and Industrial Perspectives.”. The workshop was presented by Dr. Dunya Mohammed and Dr. Asad Ali.
The event highlighted the growing scientific interest in the relationship between drug color, patient perception, and therapeutic effectiveness. The presenters explained how visual appearance—particularly color—can influence medication adherence, patient expectations, and overall treatment outcomes.
The session explored the pharmaceutical basis of drug coloring, including formulation considerations, stability, excipient selection, and regulatory guidelines. In addition, the industrial perspective was discussed, emphasizing color standardization, manufacturing processes, branding strategies, and the importance of visual identity in modern pharmaceutical industries.
Participants were introduced to the psychological impact of color, how different shades affect mood, trust, compliance, and recognition, and how these factors can ultimately support successful therapy. Real-world examples were presented to demonstrate how drug companies use color to communicate drug purpose, enhance patient comfort, and reduce confusion among medications.
In conclusion, the workshop underscored the essential role of color in pharmaceutical design, from improving patient adherence to supporting industrial quality and safety standards. The session strengthened the understanding of how thoughtful color selection contributes to both scientific effectiveness and patient well-being.
Keywords: Drug color, color psychology, patient adherence, pharmaceutical formulation, industrial pharmacy
