Kewan Hama, Author at TIU

Contemporary Marketing Strategies for Business Growth
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Contemporary Marketing Strategies for Business Growth

Kewan Hama2026-04-15T04:02:12+03:00

Business and Management Department Hosts Industry Guest Lecture for Third-Stage Students On November 3, 2025, the Business and Management Department at Tishk International University organized an industry guest lecture titled Contemporary Marketing Strategies for Business Growth. The event aimed to provide students with in-depth knowledge of effective marketing strategies and their practical implementation in competitive business environments. The lecture focused on equipping third-stage students with a clear understanding of strategic marketing planning, market segmentation, targeting and positioning (STP), competitive analysis, and customer relationship management. The session highlighted how organizations can develop sustainable competitive advantages through well-designed marketing strategies aligned with market needs and consumer behavior. Lecture [...]

Contemporary Marketing Strategies for Business GrowthKewan Hama2026-04-15T04:02:12+03:00

Digital Marketing Strategies and Industry Insights for Future Professionals
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Digital Marketing Strategies and Industry Insights for Future Professionals

Kewan Hama2026-04-15T04:00:09+03:00

Business and Management Department Hosts Guest Lecture for Second-Stage Students On November 3, 2025, the Business and Management Department at Tishk International University organized a special guest lecture on Digital Marketing Strategies and Industry Insights for Future Professionals. The event aimed to bridge the gap between academic knowledge and real-world industry practices by providing students with practical insights into modern digital marketing trends, tools, and strategies. The session focused on enhancing second-stage students’ understanding of digital marketing concepts, including social media marketing, search engine optimization (SEO), content creation strategies, brand positioning, and data-driven marketing decisions. The guest speaker also emphasized the importance of analytics, [...]

Digital Marketing Strategies and Industry Insights for Future ProfessionalsKewan Hama2026-04-15T04:00:09+03:00

IT and Business Students Visit AD Media Company
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IT and Business Students Visit AD Media Company

Kewan Hama2026-04-15T03:59:07+03:00

Scientific Trip Bridges Academic Learning with Industry Practice On December 29, 2025, a group of 20 IT and Business Administration students from Tishk International University visited AD Media Company as part of a scientific trip aimed at enhancing students’ practical exposure to real workplace environments. During the visit, students were introduced to the company’s workplace culture and daily operations, gaining first-hand insight into professional practices and industry expectations. They also engaged in an enriching discussion on marketing and digital strategies with the company’s Marketing Manager, focusing on digital campaign planning, branding, audience targeting, and effective use of modern marketing tools in real business contexts. The [...]

IT and Business Students Visit AD Media CompanyKewan Hama2026-04-15T03:59:07+03:00

Academic Workshop Explores Strategic Decision-Making and Competitiveness
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Academic Workshop Explores Strategic Decision-Making and Competitiveness

Kewan Hama2026-04-15T03:58:15+03:00

Business and Management Department Hosts Industry Expert On December 23, 2025, the Department of Business and Management at Tishk International University successfully conducted an academic workshop focusing on Strategic Decision-Making and Organizational Competitiveness at the TIU campus. The workshop was privileged to host Mr. Muhammed, a distinguished graduate of the faculty and the General Manager of Al-Hokama Company, who delivered an insightful session enriched with practical applications of strategic analysis and real-world managerial experience. The workshop connected key strategic management concepts with real organizational challenges and managerial decision-making. Themes Discussed Strategic decision-making frameworks and how leaders evaluate alternatives under uncertainty Strategic analysis tools (SWOT, PESTEL, and basic [...]

Academic Workshop Explores Strategic Decision-Making and CompetitivenessKewan Hama2026-04-15T03:58:15+03:00

Department of Business and Management Organizes Scientific Writing Training
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Department of Business and Management Organizes Scientific Writing Training

Kewan Hama2026-02-17T09:12:13+03:00

In its ongoing commitment to academic excellence and research development, the Department of Business and Management at Tishk International University, Sulaymaniyah, successfully organized a Scientific Writing Training Course for its academic staff. The program was held weekly from November 2024 to March 2025, providing a dedicated period for intensive professional development. Strengthening Research and Academic Publication The course was specifically designed to strengthen the scientific writing skills of lecturers and research assistants. Its primary aim was to enhance the quality of academic publications and build confidence in preparing research papers for submission to reputable international journals. The training sessions were [...]

Department of Business and Management Organizes Scientific Writing TrainingKewan Hama2026-02-17T09:12:13+03:00