Business and Management Department Hosts Industry Expert
On December 23, 2025, the Department of Business and Management at Tishk International University successfully conducted an academic workshop focusing on Strategic Decision-Making and Organizational Competitiveness at the TIU campus.
The workshop was privileged to host Mr. Muhammed, a distinguished graduate of the faculty and the General Manager of Al-Hokama Company, who delivered an insightful session enriched with practical applications of strategic analysis and real-world managerial experience. The workshop connected key strategic management concepts with real organizational challenges and managerial decision-making.
Themes Discussed
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Strategic decision-making frameworks and how leaders evaluate alternatives under uncertainty
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Strategic analysis tools (SWOT, PESTEL, and basic competitive analysis) for diagnosing internal and external environments
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Building and sustaining competitiveness through differentiation, cost leadership, and focus strategies
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Setting strategic objectives and KPIs, and aligning resources to achieve organizational goals
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Case-based discussion from industry, highlighting real managerial decisions, risks, and lessons learned
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Turning strategy into action through implementation planning, monitoring, and continuous improvement
The workshop was attended by around 30 participants and concluded with interactive discussion and valuable contributions from attendees.
Sincere appreciation is extended to Mr. Muhammed for his valuable participation and to all participants for their active engagement and commitment to academic and professional development.
Keywords: Strategic Decision-Making, Organizational Competitiveness, SWOT Analysis, PESTEL, Strategic Management, Business Workshop, TIU, Al-Hokama Company, Professional Development, Case-Based Learning, KPIs, Cost Leadership, Differentiation Strategy, Focus Strategy
