Kewan Hama, Author at TIU

Seminar Explores Social Capital Theory and Soft Skills in Marketing
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Seminar Explores Social Capital Theory and Soft Skills in Marketing

Kewan Hama2026-04-15T04:05:07+03:00

Business Administration Department Hosts Dr. Farooq Qaradaghi On February 26, 2026, the Department of Business Administration at Tishk International University organized a seminar on Social Capital Theory and the Role of Soft Skills in Marketing. The seminar aimed to enhance the knowledge of students and faculty members on the importance of relationship building and soft skills in modern marketing practices. Seminar Sessions 1st Session: Introduction to Social Capital Theory and its three dimensions (structural, cognitive, and relational) 2nd Session: The role of soft skills in building effective marketing relationships and brand loyalty The seminar was presented by Dr. Farooq Qaradaghi, who holds a Ph.D. from Istanbul University, [...]

Seminar Explores Social Capital Theory and Soft Skills in MarketingKewan Hama2026-04-15T04:05:07+03:00

Academic Conference on Ethics in Digital Transformation Calls for Papers

Kewan Hama2026-04-15T04:04:04+03:00

BIR 2026 Explores Intersection of Business, Technology, and Societal Impact February 24, 2026 – Scholars and practitioners are invited to participate in an upcoming international conference addressing one of the most pressing challenges of our digital age: balancing rapid technological innovation with ethical responsibility and social stability. The conference, titled “Bridging Innovation and Responsibility: Interdisciplinary Perspectives in Business, Technology, and Society” (BIR) , will convene April 22–23, 2026, bringing together researchers from diverse fields to examine how innovation can drive economic growth and institutional development while maintaining ethical frameworks that protect societal wellbeing. The Innovation Imperative In an era defined by unprecedented technological disruption, [...]

Academic Conference on Ethics in Digital Transformation Calls for PapersKewan Hama2026-04-15T04:04:04+03:00

Contemporary Marketing Strategies for Business Growth
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Contemporary Marketing Strategies for Business Growth

Kewan Hama2026-04-15T04:02:12+03:00

Business and Management Department Hosts Industry Guest Lecture for Third-Stage Students On November 3, 2025, the Business and Management Department at Tishk International University organized an industry guest lecture titled Contemporary Marketing Strategies for Business Growth. The event aimed to provide students with in-depth knowledge of effective marketing strategies and their practical implementation in competitive business environments. The lecture focused on equipping third-stage students with a clear understanding of strategic marketing planning, market segmentation, targeting and positioning (STP), competitive analysis, and customer relationship management. The session highlighted how organizations can develop sustainable competitive advantages through well-designed marketing strategies aligned with market needs and consumer behavior. Lecture [...]

Contemporary Marketing Strategies for Business GrowthKewan Hama2026-04-15T04:02:12+03:00

Digital Marketing Strategies and Industry Insights for Future Professionals
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Digital Marketing Strategies and Industry Insights for Future Professionals

Kewan Hama2026-04-15T04:00:09+03:00

Business and Management Department Hosts Guest Lecture for Second-Stage Students On November 3, 2025, the Business and Management Department at Tishk International University organized a special guest lecture on Digital Marketing Strategies and Industry Insights for Future Professionals. The event aimed to bridge the gap between academic knowledge and real-world industry practices by providing students with practical insights into modern digital marketing trends, tools, and strategies. The session focused on enhancing second-stage students’ understanding of digital marketing concepts, including social media marketing, search engine optimization (SEO), content creation strategies, brand positioning, and data-driven marketing decisions. The guest speaker also emphasized the importance of analytics, [...]

Digital Marketing Strategies and Industry Insights for Future ProfessionalsKewan Hama2026-04-15T04:00:09+03:00

IT and Business Students Visit AD Media Company
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IT and Business Students Visit AD Media Company

Kewan Hama2026-04-15T03:59:07+03:00

Scientific Trip Bridges Academic Learning with Industry Practice On December 29, 2025, a group of 20 IT and Business Administration students from Tishk International University visited AD Media Company as part of a scientific trip aimed at enhancing students’ practical exposure to real workplace environments. During the visit, students were introduced to the company’s workplace culture and daily operations, gaining first-hand insight into professional practices and industry expectations. They also engaged in an enriching discussion on marketing and digital strategies with the company’s Marketing Manager, focusing on digital campaign planning, branding, audience targeting, and effective use of modern marketing tools in real business contexts. The [...]

IT and Business Students Visit AD Media CompanyKewan Hama2026-04-15T03:59:07+03:00