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On 26 February 2026, Department of Business Administration at Tishk International University (TIU) organized a seminar on Social Capital Theory and the Role of Soft Skills in Marketing. The seminar aimed at enhancing the knowledge of students and faculty members on the importance of relationship building and soft skills in modern marketing practices. The seminar included the following sessions: 1^st^ session: Introduction to Social Capital Theory and its three dimensions (structural, cognitive, and relational). 2^nd^ session: The role of soft skills in building effective marketing relationships and brand loyalty. The seminar was presented by Dr. Farooq Qaradaghi, who holds a [...]

On 3 November 2025, Business and Management Department at Tishk International University (TIU) organized an industry guest lecture titled Contemporary Marketing Strategies for Business Growth. The event aimed to provide students with in-depth knowledge of effective marketing strategies and their practical implementation in competitive business environments. The lecture focused on equipping 3rd stage students with a clear understanding of strategic marketing planning, market segmentation, targeting and positioning (STP), competitive analysis, and customer relationship management. The session highlighted how organizations can develop sustainable competitive advantages through well-designed marketing strategies aligned with market needs and consumer behavior. The event included the following [...]

On 3 November 2025, Business and Management Department at Tishk International University (TIU) organized a special guest lecture on Digital Marketing Strategies and Industry Insights for Future Professionals. The event aimed to bridge the gap between academic knowledge and real-world industry practices by providing students with practical insights into modern digital marketing trends, tools, and strategies. The session focused on enhancing 2nd stage students’ understanding of digital marketing concepts, including social media marketing, search engine optimization (SEO), content creation strategies, brand positioning, and data-driven marketing decisions. The guest speaker also emphasized the importance of analytics, customer engagement, and performance measurement [...]

On 29 December 2025, a group of 20 IT and Business Administration students from Tishk International Universityvisited AD Media Company as part of a scientific trip aimed at enhancing students’ practical exposure to real workplace environments. During the visit, students were introduced to the company’s workplace culture and daily operations, gaining first-hand insight into professional practices and industry expectations. They also engaged in an enriching discussion on marketing and digital strategies with the company’s Marketing Manager, focusing on digital campaign planning, branding, audience targeting, and effective use of modern marketing tools in real business contexts. The trip helped bridge academic [...]